What Do They Need?

With Pro Book Editor, Adina Edelman

Trying to persuade someone to eat what you’ve just cooked for them is pointless if they’re not hungry.

The same goes for teaching something to someone who’s not interested in learning that thing.

And pointless is also trying to convince people to buy your product or service because you think they need it so much that they’re willing to pay you, when, in fact, they don’t.

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