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Should I Use YouTube SEO Strategies or Stay Authentic?

Activating critical thinking after receiving an email from an SEO expert

I received an email from an SEO expert, Andy (not his real name), that highlights all the problems my YouTube channel has:

  • My titles are too long. 
  • My channel growth is very low. 
  • My videos are not optimized properly. 
  • My videos are not promoted on social media. 
  • My videos are not reaching the target audience.
  • My videos don’t have enough likes, comments, or shares.
  • My channel and video need on-page SEO and off-page SEO. (Uh?)

Basically, I got my YouTube channel audited for free. But if I want to have it optimised, I can hire Andy and he’ll do it for me.

Here are two ways to look at the situation.

Andy Is Right

There’s no point in making videos that don’t reach the people they’re supposed to reach. 

With his help, I could grow much faster, reach my target audience, inspire more minds, and sell more of my services. 

Money invested in Andy’s services will be money well spent.

Andy Is Wrong

He’s just another person who’s in the system of helping people to please the masses. And the algorithms, too.

Not interested in that. I’m fine with having few quality subscribers. So, I don’t need an SEO strategy, not least because learning SEO would be one more thing to add to my crowded to-do list. I’ll do my best to create valuable content. That’s enough.

Trusting the creation process will eventually bring me good results.

The Verdict

Andy pointed out some problems that I’m willing to fix. Not to please the algorithm or become a YouTube star, but to reach, help, and inspire more of the right people.

Learning basic YouTube SEO makes sense. It won’t be one more thing I have to do, but one I can learn by myself. 

Which teacher doesn’t love learning?

Fabio Cerpelloni is an English language teacher, writer, author, and podcaster from Italy. You can find out more about him and his work by clicking on his glass of beer in the photo.