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The Internet Rewards Those Who Don't Conform

How will you stand out if all you're doing is trying to fit in?

At the time of writing, Ozzy Man Reviews has 5.96 MILLION subscribers. And I’m one of them. I’ve subscribed to dozens of YouTube channels but Ozzy Man Reviews is truly the only one I would miss if it were gone.

The creator who started it in 2014 is a funny Australian man of my age named Ethan Marrell. Ethan does something simple, but something no one else does on the Internet: he makes hilarious commentary videos using Aussie slang and his distinctive Australian accent.

The description of his channel is two lines long: “Reviewing wildlife, sport, WTF vids, and the odd tv show or movie (it all started with GoT [Game of Thrones]). Bloody tellin’ it straight. No bullshit.”

Not the usual bio that most “business coaches” would recommend.

Pay special attention to the last four words he uses on his “About” page:

“Ozzy Man Reviews has amassed a fan base of over 15 million people. He has over 5 million subscribers on YouTube and 11 million followers on Facebook. 1.7 million tune in on IGTV too. I also have started a Tik Tok with 2.7 million fans there ay. Shit, I mean “He”… I’m trying to be profesh and write in third person format here for some fucken reason.”

“For some fucken reason.”

Keep that in mind as you read on.

Three months ago, Ethan started one of his YouTube clips saying this (again, read his last sentence twice):

“How ya going you big bloody beautiful bastards? Here’s me face. I know what you’re thinking, all right. I know. Just…I know: I’m standing up. It’s a bit weird to see Ozzy Man standing. It’s unusual…like…10 years of “here’s me face” videos and I’ve rarely stood up. But give it a go…like…just roll with the punches a little bit, please. Also, what do you see back there? LED strip! I finally got to Ikea! And I bought LED strip for the background. I’m finally a real YouTuber!”

The sarcasm of his last sentence got me laughing — and thinking.

Why do most YouTubers have lights in the background? And why are they standing, not sitting? I suspect many of them don’t know. 

They do it “for some fucken reason.” 

I also suspect many who are starting a YouTube channel today feel they must stand and switch on a fancy lamp behind them before hitting the “record” button.

“For some fucken reason, this is what people do on YouTube,” they’d probably say if you asked them.

But let me ask you a question: if you’re trying to stand out, how will you ever achieve that if all you’re doing is what everybody else is doing?

The point here is not that you need to be special, talented, or original. That’s hard.

The point is that blindly conforming is uninspiring.

Ozzy Man has understood that very well.

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