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"People Have a Short Attention Span." No, Not True

On long form content

The longest podcast interview I’ve ever listened to is 2 hours and 48 minutes. The longest book I’ve read is 769 pages. The longest film I’ve ever watched is 195 minutes.

I bet you, too, have enjoyed some sort of (very) long form content. 

Yet many creators and marketers say content should be “short and snappy,” that people have a short attention span, that “no one is going to listen, read or watch for that long.”

Not true.

It’s not a matter of length. The question is how interesting everything is.

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