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"People Have a Short Attention Span." No, Not True

On long form content

The longest podcast interview I’ve ever listened to is 2 hours and 48 minutes. The longest book I’ve read is 769 pages. The longest film I’ve ever watched is 195 minutes.

I bet you, too, have enjoyed some sort of (very) long form content. 

Yet many creators and marketers say content should be “short and snappy,” that people have a short attention span, that “no one is going to listen, read or watch for that long.”

Not true.

It’s not a matter of length. The question is how interesting everything is.

Fabio Cerpelloni is an English language teacher, writer, author, and podcaster from Italy. You can find out more about him and his work by clicking on his glass of beer in the photo.