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Keep Writing Despite Your Fears

With Henneke Duistermaat from Enchanting Marketing

Henneke didn’t see herself as a writer. She didn’t even think she was creative. In school, English was her worst subject. The next was Dutch, her first language. 

Henneke never kept a journal, never wrote a poem, never published anything. 

Later in life, she realised there wasn’t that much magic about writing, and discovered a passion that led her to some amazing achievements:

  • Publishing “Blog to Win Business,” a book that was recommended as a must read for business writers by Inc.com and HuffingtonPost.
  • Landing an interview with Inc.com and Forbes.com on the topic of seductive writing.
  • Being named one of “50 Incredible Women in Marketing to Follow” by Search Engine Journal.
  • Writing for Sally Hogshead, a Hall of Fame speaker.

Today Henneke describes herself as an “irreverent writer and educator on a mission to stamp out gobbledygook.” Her courses, books, and clean-looking blog — Enchanting Marketing — teach both first and second language English writers how to improve their writing skills.

What can we all learn about writing, blogging, and engaging storytelling from Henneke?

Listen to the interview:

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