Search
Close this search box.

I Wont' Read Your Online Content If It's Not Eye-Friendly

Reading online is not like reading a book

One thing I wish I never had to see when reading online is a text that looks like this:

******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************
******************************************************************************

Yet I see this type of (non-)formatting everywhere: in social media comments, emails, newsletters, DMs, blogs, and articles.

Compare that with this:

************************************************************************************
*****************************************************************

************************

****************************************************************************************
*********************************

*********

Once I read a 30-page PDF document formatted like this in one sitting, which I would have otherwise needed to print out.

This is how the most successful online writers write. This is the way BBC News articles are formatted. This is what every email should look like.

Reading online is not like reading a book.

Be kind to the eyes of your readers and they’ll read your stuff.

Click on my glass of beer to sign up for Better Writers, my weekly newsletter for online writers who speak English as a second language. I share writing tips, insights, and resources to help you do one thing: become a better writer.